Next Generation Product Development:
Competing on Productivity, Increasing Return on R&D Investment

Live Audio-Session with Michael McGrath Co-Founder of Pittiglio, Rabin, Todd & McGrath (PRTM) and author of Product and Cycle Time Excellence, Setting the PACE in Product Development and Product Strategy for High-Technology Companies—Accelerating Your Business to Web Speed

Would you like to know
how to better utilize capacity? 

Make sure resources are
assigned to high-value projects?

Potentially double your R&D effectiveness?

If so, plan on participating in a special audio-session with Michael McGrath, one of the most influential experts in product development and author of the newly-released book, Next Generation Product Development – How to Increase Productivity, Cut Costs, and Reduce Cycle Times.

This 90-minute session (60 minute presentation with roughly 30 minutes Q&A woven throughout), will offer an overview of the advanced practices of development-productivity-based competition. 

The premise is that by being among the first to adopt these principles, your company will be able to:

• Bring more products to market than the competition
   

• Profitably develop products that are too expensive or not financially viable for competitors
   

• Make R&D efforts more highly responsive to market opportunities
   

• Do all of this while being more profitable and spending less on R&D

In this interactive, impartial session, you will hear McGrath's recommended approaches for managing resources and capacity far more efficiently.

Overall it is an excellent opportunity to listen with others from your organization. Not only will you learn what the book covers, you'll get answers to your specific questions. McGrath's latest principles are likely to have impact similar to that of PACE^® in the 1990's. You owe it to yourself to find out more.

About Michael McGrath

Michael is recognized as one of the leading experts in product development and product strategy. He defined many of the practices for the previous generation of product development management and is considered a visionary for the new practices of the next generation.

His latest book, Next Generation Product Development (McGraw-Hill, 2004) is his fifth. In 1992, he co-authored Product And Cycle-time Excellence (Butterworth-Heinemann) and in 1996 edited the updated paperback version, Setting the PACE in Product Development. Michael authored Product Strategy for High-Technology Companies in 1994 (Irwin), and in 2000 produced the greatly revised edition, Product Strategy for High-Technology Companies—Accelerating Your Business to Web Speed (McGraw-Hill). His books have been translated into Japanese and Chinese.

Michael has 30 years of consulting experience in product strategy, product development, business strategy, and operations. He was instrumental in creating PRTM’s PACE^® (Product And Cycle-time Excellence^®) process for product development in 1987. It has become the de-facto standard for the product development process. In 1993, Michael also led the development of SCOR^® (Supply Chain Operations Reference-model^®), now considered the industry-standard supply chain process framework and maintained by the Supply-Chain Council.

With his Product Strategy book in 1994, he introduced new management practices such as core strategic vision, platform management, and vectors of differentiation. He has personally consulted for more than 250 companies worldwide. In addition to his five books, Michael has published more than 100 articles and given hundreds of speeches at conferences and industry associations and during client engagements.

In 1998, he founded IDe to develop enterprise software for next generation product development. He continues to serve as IDe’s chairman, guiding its product strategy. Michael has served on several corporate boards and is currently a trustee at four non-profit organizations.

He has a B.S. in computer science from Boston College (1971) and an M.B.A. (1973) from Harvard Business School. He is also a C.P.A. Prior to cofounding PRTM in 1976, he worked at PricewaterhouseCoopers, Texas Instruments, and McCormack & Dodge, where he contributed to the pioneering efforts to create the packaged applications software industry.