Top 10 R&D Alliance Development Metrics
How to ensure alignment, both within your team and with external partners

Live Audio-Session with Larraine Segil noted authority on alliance strategy and management, Partner, Vantage Partners; acclaimed author of Measuring theValue of Partnering,  Keynote Speaker at MRT's upcoming conference Metrics From Ideation to Commercialization

How do you measure an R&D alliance or co-development project? How do you know if it is even working, let alone yielding real value? Which metrics should you track and which are predictive of success (or failure) - both as the alliance is developed and then implemented?

In this live, interactive audio-session, Larraine Segil will discuss 10 key metrics for alliance development as well as 8 key implementation metrics and numerous optional sub-metrics.  She will tell you how to use these metrics to ensure the entire alliance team knows what it is supposed to do – from the formation stage through project completion.

Areas to be covered include:

1. Conceptualization

2. Strategy

3. Alignment

4. Development

5. Strategic fit

6. Planning

7. Selection

8. Structuring

9. Negotiation

10. Team selection

This session will give you a set of guidelines to both measure and manage R&D alliances - one of the most challenging yet pivotal aspects of product development today. It is an excellent opportunity for your alliance team to listen together and identify metrics and processes you can adopt.

By participating in this session, you will also have the opportunity to bring your own experiences (and questions) into the discussion and receive expert feedback.   The session will be a 60-minute presentation with 30 minutes interactive Q&A woven throughout.

Invite your whole team to join you - the fee is the same as long as you are on one line, just put it on speakerphone!

Registration includes:

• Unlimited number of participants per line

• Softcopy of slides in advance of the session

• Opportunity to ask questions of this leading expert

• One free copy of Larraine Segil's book "Measuring the Value of Partnerships"

About the Session Leader

Larraine Segil is a Partner of Vantage Partners, one of the foremost consulting firms with expertise in building corporate relationship management capabilities. Prior to Vantage Partners, Ms. Segil was cofounder of the Lared Group, international consulting firm, specializing in helping companies develop and maintain successful domestic and global business alliances. She conducts programs and provides consulting on alliances, on-line alliances, and developing global competency for over 3,000 corporations through Caltech, Stanford's CEO Series, and in Europe, China, Singapore, Argentina and Chile. Clients include HP, Praxair, Sun Microsystems, Starbucks, Cisco and others. Ms. Segil is recognized as an expert in alliances, and is a regular commentator for CNN and CNBC on alliance. Author of five business books, her most recent book, "Measuring the Value of Partnering" (published January 2004 by AMACOM) is the first book on Alliance Metrics. Ms. Segil holds JD and MBA degrees.