A U D I O S E S S I O N
Technology Scouting—
Going Outside for Rapid Innovation
 |
Live Audio-Session with
Jay Paap,
noted expert on technology management, R&D and innovation -
from concept through commercialization |
In a recent issue of Business Week
(10/22/03),
Procter & Gamble’s CEO Alan G. Lafley is quoted as saying "half
the company's ideas must come from the outside." This is up from
just 10% in 2000 and the company now has 53 technology scouts who
search beyond company walls. P&G is not alone; many top companies
are moving to a more open form of technology and product development
in which they leverage technical capabilities developed in other
sectors or industries to address their own internal needs.
Why? Going outside can both speed up and improve technical
development, free up scarce internal resources for other high-impact
activities, and lead to greater innovation.
The key is being open (versus threatened) and knowing how to
find, qualify, and apply new externally-developed technologies for
rapid commercialization – at a profit to your firm.
Rather than relying on ad hoc approaches to technology sourcing,
many firms are adopting formal Technology Scouting programs to
provide a structured, focused approach to identifying and acquiring
new technology.
If your company is seeking to accelerate or improve its technical
development, take advantage of this upcoming audio-session in
which Dr. Jay Paap – who has over three decades of experience in
helping firms with technology scouting, corporate venturing, and
other approaches to open innovation – tells you:
- How to identify your company’s internal technology needs as
well as emerging technical trends
- How to set up an effective scouting program; why it is
necessary, what best-in-class companies are doing
- How to identify the most promising technologies and sources
worldwide – and pre-empt competitors
- What tools and techniques you can use, including ways to
anticipate disruptive technologies and collect intelligence on
emerging technologies
- How to create a Technology Sourcing Matrix
- What specific programs and sources are available; including
university and government sources
- How to choose and structure the most favorable arrangement
(alliance, license, acquisition, joint development, and/or
spin-out)
By participating in this 90-minute session (60 minute
presentation, 30 minutes Q&A), you will receive solid guidelines and
case examples for "going outside" successfully.
This session is recommended
for anyone responsible for planning and executing a firm’s
technology and product development effort: senior and middle level
managers from Marketing, R&D, Engineering, Operations, Planning, New
Product Development, and Business Development. No travel
required—just a speaker phone—and your entire
cross-functional team may participate together for one low,
all-inclusive fee.
About the Session
Leader
Jay Paap is
President of Paap Associates, serves on the faculties of the
Industrial Relations Center at Cal Tech and the Executive Program at
The Sloan School of Management at MIT, is a Fellow of The Society of
Competitive Intelligence Professionals, and a PDMA Certified New
Product Development Professional. He received his Ph.D. from MIT’s
Sloan School of Management with concentrations in technology
management and organization design. For more information, visit
www.jaypaap.com |
Softcopy
of presentation slides emailed to your office prior to
session
Complete
transcript provided within 14 days after the session