Management Roundtable
presents the first annual
Customer Needs Discovery
& Innovation Congress
Beyond
'Voice'
to Total User Experience
August
13-15, 2007 /
Chicago, IL |

An unprecedented, groundbreaking
conversation among the foremost innovation pioneers. Supercede
traditional VOC methods to uncover, interpret and act on the
human-centered insights that lead to breakthrough products and
services.
Bring together RD&E, marketing, sales
and your customers!! Product development
is no longer an “inside-out” activity.
Learn
about the powerful new customer-engaging
methods used to develop winning products: |
-
Customer
experience
-
Customer
co-design
-
Online
communities, contests, online voting
-
Data mining –
gathering unstructured market insights from the web
-
Customer
archetypes
-
Opportunity
identification – white space, gray space, etc.
-
Origins of
value matrix
-
Ethnographic
fieldwork – participant observation, open-ended interviews
-
Value
Opportunity Analysis
-
Nonaka’s
concept of Ba – tacit and explicit knowledge
-
Customer
requirements and customer behavior – the intersection, the
difference – how to reconcile
-
Translation of
value attributes to product specs
-
Customer
Satisfaction and Loyalty (CSL) to look backward and Customer
Needs Discovery (CDN) to look forward
|
Deliverables
—
You will come away
with: |
-
Proven
approaches to identify more than customers’ needs - to also
uncover their hidden motivations - and then interpret, validate,
and act on this knowledge.
-
An artillery to
draw upon when defining the next generation of products – know
which tool and/or approach to use when.
-
Techniques to
increase cross-functional collaboration and embed customer
insights into the organization.
-
Insight and
action steps for a repeatable, human-centered innovation
process.
|
|
Conference Sponsors
Breakfast Sponsor:

Breakfast Sponsor:

Silver Sponsor:

Bronze Sponsor:

|
|