Conference Faculty
Paul C. Aspinwall
Process Architect, IBM
[Presentation
Abstract]
During 33 years with IBM,
Paul has been a salesman, market planner, business strategist,
for software, manager of product forecasting and business
planning for software in Europe, manager of technology planning
for internal use of IT, manager of systems education, program
manager on National Language Support and Information
Development, and currently a process architect for IBM’s
Integrated Product Development process. In 1999, the book
"Business Process Engineering" includes a chapter he co-authored
on "IBM Reengineering from a Development Reengineering
Perspective." Paul has presented on IBM’s reengineering efforts
at the International Association for Product Development
workshops >and at Management Roundtable workshops.
In addition to IBM, Paul has been an instructor
at Polytechnic University (project management and IT management
courses) and was a Data Processing Officer in the U.S. Army
Security Agency. Paul has a B.S. in Mathematics from the
University of Wisconsin (1964) and an M.S. in Telecommunications
and Computing Management from Polytechnic University (1993).
 Robert
Cooper
Professor of Marketing,
McMaster University
Co-author, Portfolio Management for New Products
[Keynote
Abstract]
Dr. Robert
G. Cooper is a world expert in the field of new product
management. He has been labelled "the quintessential scholar" in
the field of new products in the U.S. publication, Journal of
Product Innovation Management and is a Crawford Fellow of
the Product Development & Management Association. He is
Professor of Marketing and for seven years was the Lawson Mardon
Chaired Professor of Industrial Marketing and Technology
Management at Michael G. DeGroote School of Business, McMaster
University in Ontario, Canada. He is also ISBM Distinguished
Research Fellow at Penn State University’s Smeal College of
Business Administration. Bob was formerly an Associate Dean of
McGill University’s Faculty of Management.
Bob is the
father and developer of the
Stage-GateTM process, now widely used by
leading firms around the world to drive new products to market.
He has helped dozens of leading corporations design and
implement his Stage-Gate new products process – from
consumer goods firms, such as Procter & Gamble, SC Johnsons Wax,
Hallmark Cards and Reckitt & Colman to chemical companies
including Rohm & Haas, DuPont, Arco Chemical, Mobil Chemical,
ICI and Hoechst; from financial service firms such as VISA and
Royal Bank of Canada to higher technology companies such as
GTE’s Network System Division, Pfizer Medical Devices and
British Nuclear Fuels and even business service product
companies, such as PECO, NYNEX and VISA. Bob is also the
developer of the NewProd system for screening and diagnosing new
product projects, also used by a number of companies.
Dr. Cooper
is a thought-leader in the field of product innovation
management. He has published more than 75 articles in leading
journals on new product management, and many of these have been
leading edge articles, having a profound impact on product
innovation practices in industry. He is twice the winner of the
prestigious Maurice Holland Award from the IRI (Industrial
Research Institute, Washington), the only person to have ever
won twice; and the five times winner of the UK’s award for the
best article in the publication R&D Management. He is
also the 1999 winner of the Lee Rivers Award from the Commercial
Development & Marketing Association (U.S.) for his contribution
to member companies via his Stage-Gate process. His research is
sponsored by companies such as Dow Chemical and Exxon.
Bob has also
written six books on new product management, including the
popular, "Winning at New Products: Accelerating the Process from
Idea to Launch". With over 50,000 copies sold, "Winning at New
Products" has become the bible for corporations wanting to
overhaul the way they go about conceiving, developing and
launching new products. His most recent books are "Portfolio
Management for New Product Development" which looks at the way
leading companies go about managing their portfolio of R&D and
new product investments (co-authored with Kleinschmidt and
Edgett); and "Product Leadership: Creating & Launching Superior
New Products", which is aimed at the leadership team of the
business.
Bob holds
Bachelors and Masters degrees in Chemical Engineering, an MBA,
and a PhD in Business.
Robert Hawiszczak
Technical & Strategy
Staroint, Raytheon
[Presentation
Details]
Bob is responsible for
Technical and Strategy development activities at the Product
Development Center in Raytheon Electronic Systems –Texas. He is
heavily involved in the Design-Manufacturing Interface and is
leading an effort to streamline Production Launch activities by
improving upstream Design Development Processes. He is a
Raytheon Six Sigma Expert.
Bob has over twenty years of experience in
Design and Manufacturing operations, both as an Engineering
Manager and Technologist. He has received several awards for his
impact on Texas Instruments and Raytheon businesses. Bob has
contributed to several texts including "Producibility Systems
Guidelines", "Electronics Manufacturing Processes", and
"Producibility Measurement." He has spoken at numerous
conferences and holds a U.S. Patent for Design Process
Capability Analysis. In 1994, he was awarded the Reliability,
Maintainabilty and Quality Award by the U.S. Navy for his
contributions to Producibility practices. Bob was also a member
of the Texas Instruments team that successfully won the Baldrige
National Quality Award.
He is currently working on deployment of a
Stage-Gate Design Process that embeds Six Sigma, Maufacturing
and Supply Chain knowledge into Design and Development, with
appropriate measures and Management Reviews, to ensure a smooth
transition into Prototype and Full Production. His paper will
describe the issues regarding Production Transitions,
improvements to the Gating Process and deployment
feedback.
Juergen Jaeger
Director of Worldwide
Channel Marketing, IKOS Systems, Inc.
[Presentation
Details]
Juergen Jaeger is the
Director of worldwide Channel Marketing for IKOS Systems Inc.
and has more than 10 years of experience in the EDA industry.
Before joining IKOS in 1997 as Product Marketing Manager and
later Director of Product Marketing, he was European Marketing
Manager for Data I/O Corp. He started his career as a hardware
engineer, moving into technical support and finally into
marketing and product marketing.
 Peter
Marks
Managing Director, Design
Insight
[Workshop
Details]
Peter Marks is Managing
Director of Design Insight. His consulting work has helped
design teams develop great products worldwide (including several
here in the Silicon Valley) with more than $3 billion worth of
incremental revenue to date. Peter is author of three books in
the field and eDesign columnist for Computer Aided Engineering
magazine. A "best of the best" from past Management Roundtable
conferences, his programs have been top rated by four
engineering societies and both the American and Japan Management
Associations. Each year, Peter conducts original research in
some aspect of new product development. This tutorial is based
on recent research on customer buying criteria, effective market
segmentation, and hinge-point product planning. If you’re
interested, don’t miss it. This will be the only public
presentation of this research this year.
 Sandy
Munro
President, Munro &
Associates
[Workshop
Details]
A frequent speaker and
advisor to some of the worlds top manufacturing executives on
implementing cultural change and integrated product development
strategies, Sandy Munro offers his clients a wealth of
perspective and a penchant for technology transfer. Although he
began his career in the automotive industry and has worked
extensively with global auto makers and key tier one suppliers,
his experience and insight cuts across virtually every segment
of the manufacturing industry.
One of the pioneers in the
application of Design for Assembly (DFA)/Design for
Manufacturability (DFM) principles, Sandy Munro founded his
consulting firm, Munro & Associates, Inc., in 1988 to help North
American manufacturers harness the power of concurrent
engineering/DFM to reach new levels of global competitiveness.
Since that time, Munro &
Associates, Inc. has helped manufacturers of all types of
products -- from airplanes to toys, appliances to medical
devices, and automobiles to electronics -- to save an estimated
$40 billion and retain or return to North America some 200,000
jobs. Also, his company’s service portfolio has expanded to
include a number of interrelated tools to help manufacturing
companies succeed, including ergonomics consulting, competitive
benchmarking, strategic product planning, value
analysis/value-engineering services, and the Munro Quality
Report Card (MQRC), which can help companies reach Six Sigma
quality levels.
With more than 26 years of
experience in designing, building and processing components,
Sandy brings clients an unmatched breadth of experience gained
in the manufacturing and engineering environments. After
beginning his career as a toolmaker, he worked his way up the
ranks to designer and eventually became engineering manager at
Valiant Machine Tool Company, a leading Detroit area specialty
tool company.
In 1978, Sandy joined Ford
Motor Company and shifted roles from machine tool and automation
designer to manufacturing engineer. After several projects where
he helped increase productivity on engine assembly lines, he was
promoted to Senior Automation Specialist, where he supervised
installation and development of new, more productive engine
manufacturing lines.
After discovering and
successfully implementing design for assembly principles at
Ford, Sandy was named Corporate Coordinator - Design for
Assembly for the automaker. In this new position, Sandy helped
Ford utilize DFA to save billions of dollars, improve quality
and reduce development cycles during the early 1980's. At his
urging, Ford granted the University of Rhode Island nearly $1
million to develop and expand DFA methodologies to include all
manufacturing disciplines.
In addition to his extensive
background in manufacturing, engineering and automation, Sandy
also brings a contagious enthusiasm, an unchecked curiosity, a
fresh and unique perspective and a never-say-die attitude ...
all key to the team-building needed for successful concurrent
engineering. He believes teamwork, not technology, is the most
important success factor for a manufacturing company.
Evangelical in spreading the
"gospel" of paradigm shifts, concurrent engineering and
innovation, Sandy has chaired and spoken at numerous engineering
conferences and symposia across North America and Europe. He has
also lectured at Stanford, Purdue, University of Rhode Island,
the University of Michigan and other universities. A member of
the Society of Manufacturing Engineers and the Engineering
Society of Detroit, he was born near Windsor, Ontario, and now
resides in the Detroit area.
 Geoffrey
Moore
Chairman, Chasm Group
Author, Living on the Fault Line, Inside the Tornado
and Crossing the Chasm
[Keynote
Abstract]
Geoffrey Moore is Chairman
and Founder of The Chasm Group (TCG), a consulting practice that
provides marketing strategy and organizational services to many
leading high-technology companies. Moore is also a Venture
Partner with Mohr, Davidow Ventures, a California-based venture
capital firm specializing in specific technology markets,
including e-commerce, internet, enterprise software, networking
and communications and semiconductors. Prior to founding TCG, he
was a principal and partner at Regis McKenna Inc. for five
years, and for the decade prior to that, a sales and marketing
executive at three different software companies: Rand
Information Systems, Enhansys, and Mitem.
Geoffrey Moore’s latest book is Living on
the Fault Line in which he turns his attention to the most
critical question for businesses today: how can companies that
rose to prominence prior to the Age of the Internet,
characteristically called the Brick and Mortars or BAMs, manage
for shareholder value now that the Internet is here? Clearly,
the old management truths have been laid to rest, and business
models must be revised to accommodate the shifts of alignments
among the various strata that make up the competitive advantage
hierarchy since the dotcom revolution of the last decade. In
Fault Line, Geoffrey Moore resets the management agenda by
providing new metrics and navigational tools to keep the team on
course as well as new strategies for achieving and sustaining
competitive advantage. Specifically, "to ground the corporation
on true bedrock, executive teams must cut through the context to
get down to the core" since in a nutshell it is "core" that
equates to competitive advantage.
Moore is also the author of Crossing the
Chasm, in which he introduces readers to a gap or "chasm"
that innovative companies and their products must cross in order
to reach the lucrative mainstream market. Based upon two decades
of high-tech marketing experience, the ideas in the book provide
the basis of TCG's practice. Moore's second book, Inside the
Tornado, provides readers with insight into how to
capitalize on the potential for hypergrowth beyond the chasm,
detailing the need for radical shifts in market strategy and
prescribing appropriate tactics for succeeding in each stage of
the cycle. The Gorilla Game is Moore's third book, which
he co-authored with The Chasm Group managing partner and
high-tech marketing strategist Tom Kippola, and stock investment
guru and BancAmerica Robertson Stephens analyst Paul Johnson. It
offers readers a coherent approach to high-tech investing and an
understanding of how to build a solid investment strategy around
purchasing and holding stocks of what the authors call "gorilla"
companies.
Mr. Moore holds a undergraduate degree in
literature from Stanford University and a Ph.D. from the
University of Washington. He also served as an English professor
at Olivet College.
Dan O'Callaghan
Director of Product Cost,
Harley-Davidson
[Presentation
Details]
Dan O’Callaghan is a Director of
Product Cost for the Harley-Davidson Motor Company. His
responsibilities include the development of a Product Cost
Management process linking Product Development with the
Financial organization to consistently deliver new products to
cost on time. Dan has been with Harley-Davidson since 1994 and
has held positions including Powertrain Current Product Manager,
Southern Region Dealer Representative, and Powertrain Program
Manager of an overseas joint venture. Prior to Harley-Davidson,
Dan held various engineering and production positions with
General Electric in the Medical Systems, Lighting, and
Superabrasive businesses.
Dan holds a Metallurgical
Engineering degree from the University of Cincinnati and a
Masters degree in Manufacturing Management and Business
Administration from the Kellogg Graduate School of
Management.
Joni Ohta
Senior Consultant,
Hewlett-Packard
[Presentation
Details]
Joni Ohta is an experienced
leader and consultant on breakthrough product generation
initiatives. Within HP/Agilent, she has developed programs and
strategies in consumer, measurement and internet product and
services, for grassroots and start-up businesses to established,
multi-national, multi-billion dollar businesses. Most recently,
she has been working to establish living, generative systems
that adapt to the accelerated pace of business in increasingly
complex and uncertain environments.
Dantar Oosterwal
Director of Product Cost,
Harley-Davidson
[Presentation
Details]
Dantar Oosterwal is a Director of
Product Cost for the Harley-Davidson Motor Company. His
responsibilities include the development of a Product Cost
Management process linking Product Development with the
Financial organization to consistently deliver new products to
cost on time. Dantar has been with Harley-Davidson since 1997
and has held positions that include Purchasing Manager for the
Buell Motorcycle Company (a subsidiary of Harley-Davidson Inc.)
and Purchasing Lead as a part of a motorcycle platform
management team. Prior to Harley Davidson, Dantar held various
engineering positions with General Motors including Design
Engineering, Advanced Engineering, Factory Foreman, Release
Engineer for the Corvette, and Staff Engineer in Paris, France.
Dantar holds a Mechanical Engineering degree from The
University of Michigan and a Masters degree in Business
Management from the Sloan School of Management
at M.I.T.
Jonathan Propp
Manager, Strategic
Directions, Sun Microsystems
[Presentation
Details]
Jonathan
Propp is Manager, Strategic Development, in the Systems Product
Group of Sun Microsystems. In this role, he is responsible for
designing and implementing next-generation product development
processes. He is currently implementing a systems hardware
architecture process for Sun. Prior to this, he developed and
implemented a product life cycle process.
He has worked in high
technology operations, product and process development for 13
years. He holds an BA from Harvard University and an MBA from
Yale.
David C. Roach
Director of Development,
Navitrak International
[Presentation
Details]
David C. Roach, MBA,
P.Eng. brings almost two decades of experience in the area of
innovation management and entrepreneurship, specializing in the
field of Product & Process innovation. Career highlights include
such diverse areas as technology commercialization, product
design & development, investment financing, manufacturing
engineering and business consulting. A mechanical engineer by
profession, his education also includes an MBA in international
business & marketing, as well as training at such institutes as
Harvard Business School and Kellogg Graduate School of
Management. He lectures at the graduate level at Dalhousie
University in the areas of Marketing Technology Products, New
Product Development and New Venture Creation.
Mr. Roach is
currently the Director of Development at Navitrak International
Corporation Navitrak is a GPS mobile mapping company
specializing in the development and manufacture of navigation
for institutional and commercial
users.
 Tony
Ulwick
CEO, Strategyn, Inc.
[Workshop
Details]
Tony Ulwick
began his business career at IBM in 1980, working as a design
engineer in what would become the IBM PC Company. Through his 11
years at IBM, he accepted positions in finance, sales, product
planning and as an internal research and strategic planning
consultant. Witnessing the failure of such products as the PCjr
and OS2, Tony vowed to find or create an approach to managing
innovation that would ensure company success. Between 1985 and
1990, he formulated a new approach for delivering customer value
that would create the foundation of his unique innovation
management concepts.
Today, Tony’s methods are being
practiced in dozens of countries throughout Asia, Europe, the
Pacific Rim and North America, across many industries including
aerospace, medical devices, electronics, packaging, information
processing and manufacturing.
In 1995, Ulwick founded
Strategyn, a firm dedicated to automating and simplifying the
techniques that were being used to successfully manage
innovation. Mr. Ulwick has a Master’s Degree in Business
Administration and a Bachelor’s of Science Degree in Mechanical
Engineering. He is also the author of Business Strategy
Formulation: Theory, Process and the Intellectual Revolution
(Quorum Books, 1999). While creating the tools and methods he
teaches in his workshops, Tony has developed unique skills in
the areas of requirements gathering, quantitative market
research, team facilitation, and is also trained in the Theory
of Inventive Problem Solving (TRIZ/TIPS).
Susan Walsh Sanderson
Associate Professor,
Lally School of Management, Rensellaer Polytechnic Institute
[Presentation
Details]
Susan Walsh Sanderson is an
Associate Professor in the Lally School of Management at
Rensselaer. She received her PhD in sociology from the
University of Pittsburgh in 1980. She has been on the faculty at
Carnegie-Mellon University and was a research associate at the
Conference Board in New York. She was a founding Program
Director of the Innovation and Organizational Change Program, a
cross directorate program at the National Science Foundation
funding interdisciplinary research on innovation.
She is author, with Vic Uzumeri, of a book
entitled Managing Product Families, McGraw-Hill, 1997 as well as
several articles in international management and management of
design and manufacturing. Other publications on product
development include Sanderson, Susan Walsh and Mustafa Uzumeri,
"Managing Product Families: The Case of the Sony Walkman,"
Research Policy, Volume 24, 1995, pp. 761 -782; Mustafa Uzumeri
and Susan Walsh Sanderson, "A Framework for Model and Product
Family Competition," Research Policy, Volume 24, 1995, pp.
583-607.
Dr Sanderson's teaching
focuses on the management of product and process development and
strategy. She has developed several multimedia case studies and
simulation programs. She is recipient of the Boeing Outstanding
Educator award and part of the RPI team that won the Hesburg
Award for innovative teaching.
Charles
Weinstein, PhD
Director of Knowledge
Management Consulting
Sopheon Corporation
[Luncheon
Breakout]
Chad Weinstein is a
recognized authority in the area of applied knowledge
management. His expertise encompasses a range of topics within
this field, including content management planning and
implementation; knowledge management strategy development; and
design, creation and implementation of customized solutions.
Chad led the development of Sopheon’s industry-leading process
for content taxonomy development, and has also focused on the
application of KM practices to e-business. He is currently
focused on helping new product development (NPD) organizations
to use excellent information content, technology, and processes
to drive more effective NPD decision-making, innovation, and
collaboration.
Prior to joining Sopheon,
Chad directed client services for an information services firm,
managing multifaceted projects within large client
organizations. He also worked as a solo consultant for eight
years, specializing in support to corporate content-management
initiatives. His practice included solution design and
implementation, including content architecture, database design,
and training. He has consulted to financial services, legal, and
political organizations, and in the electronics, chemical,
pharmaceutical/consumer products, and entertainment industries.
Chad has an M.A. from the
University of Minnesota and a B.A. from the University of
Wisconsin. He recently completed his doctoral research on the
ethics of the information systems consulting industry from the
University of Minnesota. |
