Conference Brochure
PPL2001.pdf - 594kb

Supporting Organizations:

KEYNOTE ADDRESS - ATTAINING LEADERSHIP:
Using Strategy Maps and the Balanced Scorecard to Align Product Development with Business Objectives

Robert S. Kaplan, Harvard Business School

Strategy maps of cause-and-effect relationships show how knowledge-based assets become transformed into shareholder value. The value of intangible assets, such as product and process capabilities, depends on organizational context and strategy. The Balanced Scorecard strategy map of cause-and-effect linkages describes how product characteristics and process enhancements are critical elements to deliver desired customer value propositions that, in turn, become converted into tangible outcomes of customer retention, revenues from new products and services, and profits. The presentation will illustrate how strategy maps and scorecards must be customized to organizations’ specific strategies and strategic objectives.

Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. Kaplan's research, teaching and consulting focus on linking cost and performance measurement systems to strategy implementation and operational excellence. His books include The Balanced Scorecard, The Strategy Focused Organization (HBS Press, 2001) and The Balanced Scorecard: Translating Strategy into Action (HBS Press, 1996, both with David P. Norton and Cost and Effect: Using Integrated Cost Systems to Drive Profitability and Performance (HBS Press, 1998).