Niches vs Footholds—
Breaking Tradeoffs to
Accelerate Growth

Live Audio-Session with Michael Raynor co-author (with Clayton Christensen), The Innovator's Solution

Would you like to learn the difference between:

• A niche strategy and identifying market footholds that can launch breakthrough growth? 

• When to accept gratefully the growth available in the former?

• When to move aggressively to exploit the potential of the latter?

If so, plan on participating in a special audio-conversation with Dr. Michael Raynor, one of the leading experts on innovation and growth, and co-author of The Innovator’s Solution, (follow-up to Clay Christensen’s acclaimed bestseller The Innovator’s Dilemma.

In this interactive, 90-minute session,  Raynor will explain how some of the most successful innovations in business history have not accepted the tradeoffs behind traditional differentiation strategies.  Instead, they have broken tradeoffs through a process of disruptive innovation.  Examples include:

• Low cost vs. high quality automobiles Toyota  

• Small vs. full-featured photocopiers - Canon

• High-end merchandise at low-end margins -Costco

• Low fares with frequent service -  Southwest

By participating in this session, with Q&A woven throughout, you will learn to recognize and exploit disruptive innovation opportunities within your own company's product lines.  

If you are setting product strategy or looking to tap into new markets or technologies, this session will provide you with insight and inspiration - as well as answers to your specific challenges.   This is an excellent opportunity for product development decision-makers and cross-functional teams to listen together.

Invite your whole team to join you - the fee is the same as long as you are on one line, just put it on speakerphone!

About the Session Leader
Dr. Michael E. Raynor is a Director in Deloitte Research, the thought leadership arm of Deloitte, a global professional services firm with over $15 billion in revenue and 100,000 professionals in offices worldwide.  He works with senior executives in the world’s leading corporations across a wide range of industries, including telecommunications, media and entertainment, pharmaceuticals, medical devices, energy, and manufacturing.

In his client work and research Michael explores the challenges of corporate strategy and innovation.  His recent book, The Innovator’s Solution, co-authored with Professor Clayton M. Christensen, has been on the Wall Street Journal and New York Times bestseller lists, and won several “best book of the year” awards in 2003. 

In addition, Dr. Raynor has published extensively in managerial and academic journals and teaches in the MBA and Executive Education programs at the Richard Ivey School of Business at the University of Western Ontario in London, Canada.  Dr. Raynor holds an undergraduate degree in Philosophy from Harvard University where he was a John Harvard Scholar, and an MBA from the Ivey Business School at the University of Western Ontario in London, Canada where he was awarded the Nelson M. Davis Memorial Scholarship.  He lives in Toronto.

For more information and a list of publications please visit: http://www.michaelraynor.com.