Getting Started with Roadmaps —
Key to Successful Product Strategy

Over the past decade, product and technology roadmaps have become increasingly valuable tools to align company strategy with technological capabilities. Not only can they help you anticipate future customer needs, they can help you deliver the right product to the appropriate market with the right value proposition.

Yet when it comes to actually implementing roadmaps, many companies struggle.

So how do you create a successful roadmapping process? What tools, techniques, and systems should you use?

In this 90-minute session (60 minute presentation with roughly 30 minutes Q&A woven throughout), roadmapping expert Ed Crowley will cover:

1. What exactly are roadmaps?

2. Why are they important?

3. Does your firm need a roadmap?

4. What are the essential ingredients of a successful roadmapping process?

5. How do you get started?

6. What are the best tools and techniques to use?

Since roadmaps are most effective when created by a cross-functional group, we suggest listening with others from your organization (there is no additional charge as long as you call in one line.) You will also have the opportunity to ask questions about your unique situation.

Overall it is an excellent opportunity to listen with others from your organization. Not only will you learn what others are doing, you will have the chance to ask questions and receive advice about your unique challenges.

Invite your whole team to join you - the fee is the same as long as it's on one phone line, just put it on speakerphone!

Ed Crowley
Founder
Photizo Group

Mr. Crowley is the founder of the Photizo Group, a marketing intelligence and product strategy firm based in Versailles, Kentucky. Mr. Crowley started the firm to assist clients in developing sustainable growth through the implementation of MIPSS (Marketing Intelligence and Product Strategy Systems). Prior to the Photizo Group, Mr. Crowley managed the global product strategy group for Lexmark International’s business printer division. He has also held key positions in product development and marketing intelligence at Texas Instruments, QMS, and IntelliQuest. Mr. Crowley is also an adjunct professor of business and economics at Midway College in addition to serving on the national certification committee for the Product Development and Management Association. Mr. Crowley is a certified New Product Development Professional. Mr. Crowley speaks around the world on topics related to new product development and business strategy. He is also the technology editor for the PDMA’s magazine, Visions and has authored many articles on the importance of marketing intelligence and product strategy.