Background & Opportunity:
“Success ..requires
going beyond winning once to developing deep capabilities that allow
a company to repeatedly disarm disruptive threats and seize new
growth opportunities.”
“Building an Innovation Dynasty”
Anthony, Johnson, and Sinfield
Indeed, staying ahead requires
continuous innovation -- the ability to consistently anticipate and
go after market gaps. Too often new product development is reactive
or random; teams are unclear what factors
and processes really count and which don’t -- even when successful.
Valuable time and resources are wasted trying to guess which idea
will be the ‘next big thing,’ who should work on the project, what
gates must be met, and how much should be invested.
Fortunately there is a growing body of knowledge to guide front-end
decisions. There are proven techniques to help you discover and
choose the right
opportunities, allocate the right
resources, screen the best ideas, and rapidly move into development.
These
techniques
will be taught at Management Roundtable's new
2-day workshop, Increasing New
Product Hit Rate: A Disciplined System for
Front-End Innovation to be held September 23-24, 2008
in
Waltham, MA.
Led by innovation expert
Geoff Waite
of Sagentia with a special case presentation by
Leslie Kulis,
General Manager of Global Product Development at
Armstrong World Industries this unique session brings together a
set of realistic, repeatable practices that remove “fuzzy” from the
front-end.
In a combination of
lecture, interactive discussions and group exercises, you will
receive:
-
Steps to get your own
implementation started: learn where to
look for opportunities, how to evaluate and incorporate new
ideas, make sure you have the right people, manage the product
portfolio and build an effective,
profitable innovation system.
-
Real-world implementation example
– how Armstrong Industries “made it happen”: its NPD front-end
process from idea generation and
capture, concept testing/shaping, idea pipeline management
and
team roles to metrics,
resources and
results
-
The capability to determine and
achieve the appropriate level of innovation – from
market differentiator to game-changer
– that will enable your firm to grow and prosper.
Who Should Attend:
This workshop should be attended by
VPs, Managers and Directors of Innovation, New Product Development,
R&D, Product Management, Marketing, Technology, Business
Development, Strategic Planning as well as
cross-functional teams.
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