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C O N F E R E N C E
Lean By Design:
Front End Techniques for Better, Faster, Cheaper Products
May 17-20, 2004 / Chicago, IL

Agenda
(subject to change)

Monday, May 17

Pre-Conference Workshops
7:00-8:00 Registration & Continental Breakfast
8:00-4:30 WORKSHOP A
QFD: A Practical, Hands-On Course for Product Developers Who Live in the Real World
Instructor: Gerald M. Katz, Applied Marketing Science, Inc.

WORKSHOP B
Leveraging the Power of Lean Design to Cut Costs, Increase Quality and Inspire Innovative New Products
Instructor: Bill Sprague, Munro & Associates

12:00-1:00 Lunch for workshop participants
4:30 Workshops Conclude

Tuesday, May 18

Conference Day One
7:00-8:00 Registration & Continental Breakfast
8:00-8:15 Opening Remarks
Management Roundtable
8:15-9:30 KEYNOTE ADDRESS
Lean Design and Winning the Battle of Profitability
Sandy Munro, CEO, Munro & Associates and Conference Chairperson
9:30-10:15 CASE STUDY
Systems Approach to Lean Design
Daniel F. Cheeseman, Raytheon
10:15-10:45 Refreshment Break
10:45-11:30 CASE STUDY
Incorporating Lean Design into Traditional Product Development
Paul Layton, DICKEY-john Corporation
11:30-12:15 CASE STUDY
Clean Sheet—The Lean By Design Development of the Precedent Golf Car
Dave Hardy, Club Car
12:15-1:30 Lunch
1:30-2:15 CASE STUDY
Applying Lean Design Principles to Re-Engineer and Existing Product in a Small Company Context
Stephen J. Sorocky, Dynacon, Inc.
2:15-3:00 CASE STUDY
Effectively Applying Lean Design in the Shipbuilding Industry
Lee A. Duneclift, NASSCO Ship Builders
3:00-3:30 Refreshment Break
3:30-4:15 CASE STUDY
The Boeing 7E7—Developing the New Interior for the New World
Peter S. Guard & Nancy E. McCutchin, The Boeing Company
4:15-5:00 PANEL DISCUSSION
Why Opt for Lean Design Instead of Business as Usual?
5:00-5:15 Closing Remarks
Sandy Munro, Conference Chairperson
5:30-7:00 Networking Reception

Wednesday, May 19

Conference Day Two
7:00-8:00 Continental Breakfast
8:00-8:15 Opening Remarks
Sandy Munro, Management Roundtable
8:15-9:30 KEYNOTE ADDRESS
History of Robust Engineering using Taguchi Methods
Shin Taguchi, President, American Supplier Institute
9:30-10:00 Refreshment Break
10:00-11:00 CASE STUDY
Getting From Where We Are to Where We Want To Be
Jay Mortensen, Maytag
11:00-12:00 CASE STUDY
Controlling New Product Costs Through Trend Analysis
Terry Ayer, Teradyne
12:00-1:00 Lunch
1:00-2:00 CASE STUDY
What You REALLY Need to Know About Target Costing: 5 "gotta knows" for Yielding Appropriate Cost Product Designs
Greg Olson, Rockwell Collins
2:00-3:00 FEATURED PRESENTATION
Hitting the Target, The CAM-I Target Costing Implementation Guide
Tami Capperauld, Boeing Commercial Airplanes & Dr. Shahid L. Ansari, California State University Northridge
3:00-3:15 Conference Wrap-Up

Thursday, May 20

Post-Conference Workshop
7:00-8:00 Registration & Continental Breakfast
8:00-4:30 WORKSHOP C
Target Costing—A Value Based Approach to Competitiveness
Intructor: Kenneth A. Crow, DRM Associates
12:00-1:00 Lunch
4:30 Workshop Concludes

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9:30am-5pm est