 |
An
intensive, two-day workshop with
Sheila
Mello
Managing Partner, Product Development Consulting, Inc. and
author,
Customer-Centric Product Definition: The Key to Great
Product Development |
 BONUS!
Attendees of this workshop will receive a
FREE COPY of Sheila's acclaimed
book, Customer Centric Product Definition: The Key to Great
Product Development
RELATED ARTICLE:
"Getting
the Customer's Pain: Using Customer-Centered Definition to Drive
Product Development"
-
an interview with Sheila Mello...read
article
Why Market- Driven Product
Definition?
Why do nearly ninety percent of all
new products fail? Although most companies know the value of
listening to customers, few have developed a robust, repeatable
system for turning customer input into top-and bottom-line results.
Market-Driven Product Definition is a
proven model that provides explicit direction regarding the
structure of best-in-class product definition. It squarely puts
customer value at the heart of product development and provides a
firm methodology for quantifying and implementing “customer-centric”
market research. The model combines first-rate academic research
with proven results from major corporations, and can help companies
create measurable, repeatable development processes to substantially
reduce wasted time, effort, and product development budgets.
Through
experiential exercises, multitudes of examples, discussions,
presenter insights, and provocative Q&A, you will learn how to:
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Get your
management to support you voice of the customer program
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Integrate a robust market driven
product definition program into your design for six sigma, lean
product development, and/or stages and gates processes
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Define measurable customer
requirements that will drive your product development program
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How voice
of the customer fits into your portfolio management and
innovation management process
Who Should Attend
This session is recommended for VPs,
Directors, and Managers of Product Development, Marketing,
Engineering, as well as Sr. Managers of Customer Strategy
Implementation, Six Sigma Black Belts, Product Managers, Program
Managers and Project Managers involved in product definition. |
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