February 28-March 1, 2005 / Orlando, FL

Course Deliverables

Through experiential exercises, case examples, discussions, presenter insights and provocative Q&A, you will learn how to:

• Ask the right questions of the right customers to extract latent customer requirements (find out what they really want)

• Determine which requirements will yield greater payback and increase customer delight

• Assess customer priorities and differentiate market segment preferences

• Achieve cross-functional consensus on product definition – build a working process for effective teamwork

• Gain management support for your voice of the customer program

• Integrate a robust, market-driven product definition program into your design for six sigma, lean product development, and/or stages and gates processes

• Define measurable customer requirements that will drive your product development program

• Merge your VOC program with your portfolio and innovation management processes