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N I N T H   A N N U A L  C O N F E R E N C E
Product Development and R&D Metrics
Metrics from Ideation
to Commercialization
September 28-30, 2004 / Chicago, IL

Preliminary Agenda


Tuesday, September 28

Pre-Conference Workshops
7:00-8:00 Registration & Continental Breakfast
8:00-5:00 WORKSHOP A - FULL DAY
Product Development Metrics Portfolios

Instructor: Bradford L. Goldense, Conference Co-Chair, Goldense Group, Inc.
8:00-12:00 WORKSHOP B - AM HALF DAY
The Future of Innovation: Evolving Beyond the "Customer Driven" Paradigm

Instructor: Tony Ulwick, Strategyn
12:00-1:00 Lunch for workshop participants
1:00-5:00 WORKSHOP C - PM HALF DAY
Co-Development Metrics Best Practices and Framework

Instructor: Wayne Mackey, Product Development Consulting, Inc.
5:00 Workshops Conclude

Wednesday, September 29

Conference Day One
7:00-8:00 Registration & Continental Breakfast
8:00-8:15 Day One Opening Remarks
Management Roundtable
Diagnosing Performance and Measuring Returns
8:15-9:30 KEYNOTE ADDRESS
The Future of Innovation:
Metrics and Mindset

Tom Kuczmarski, Conference Co-Chair, Kuczmarski & Associates
9:30-9:45 Refreshment Break
9:45-10:45 CASE STUDY
The Case for "In Flight" Metrics

John Berschied, Alberto Culver
10:45-11:45 CASE STUDY
Aligning Product Development and Technology Activities to the Right Market Opportunities—Strategic Roadmapping
Duane Oda,
The Boeing Company
11:45-1:00 Lunch
  TRACK A
Measuring the Value of New Concepts - Creating a Repeatable Innovation Process
TRACK B
Best Practices: Metrics for Pipeline and Portfolio Management
1:00-2:00 A CASE STUDY
The Process for Customer-Centered Innovation at Pitney-Bowes

James A. Euchner,
Pitney-Bowes
B CASE STUDY
Metrics to Improve Overall Cycle Time
Randy Merry,
Medtronic Physio-Control
2:00-3:00 A CASE STUDY
R&D Metrics in Emerging, Agile and Efficient Businesses

Paul H. Henderson,
Hewlett-Packard
B CASE STUDY
Resource Planning & Metrics Along the Stage Gate Process
Brad Fevold, Marvin Windows & Doors
3:00-3:15 Refreshment Break
3:15-4:15 A CASE STUDY
Assessing the Merits (and Value) of New Opportunities at Armstrong
Leslie Koulis,
Armstrong World Industries
B INTERACTIVE EXER.
Interactive Exercise: Defining Metrics for Resource Capacity Management - Wayne Mackey,
Product Development Consulting, Inc.
4:15-5:15 A CASE STUDY
Co-Development Across Cultures: A Process for Opportunity Identification and Associated Metrics

Mosongo Moukwa,
Reichhold
5:15-5:30 Wrap-Up - Day One
Tom Kuczmarski, Conference Co-Chair, Kuczmarski & Associates
5:30-7:00 Networking Reception

Thursday, September 30

Conference Day Two
7:00-8:00 Continental Breakfast
8:00-8:15 Day Two Opening Remarks
Bradford L. Goldense, Conference Co-Chair, Goldense Group, Inc.
Metrics for Co-Development
8:15-9:30 KEYNOTE ADDRESS
Innovating Through Co-Development - Key Approaches, Tools and Metrics
Larraine Segil, Vantage Partners
9:30-10:30 CASE STUDY
Establishing a Measurable Basis for Technology Alliances
Dr. Shiv Krishnan, Aventis Pharmaceuticals
10:30-10:45 Refreshment Break
Evaluating and Managing IP
10:45-12:00 FEATURED PRESENTATION
2004 Metrics Survey Results
Bradford L. Goldense, Conference Co-Chair, Goldense Group, Inc.
12:00-1:00 Lunch
1:00-2:00 CASE STUDY
Intellectual Property Considerations in Technology Development
Tanya K. Moore, Microsoft Corporation
2:00-3:00 CASE STUDY
Encouraging Innovation through IP Valuation
James Markwith, Extreme Networks
3:00-3:15 Conference Wrap-Up
Bradford L. Goldense, Conference Co-Chair, Goldense Group, Inc.
3:15 Conference Concludes
Available Mon-Fri 
9:30am-5pm est

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Conference Info

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Supporting Orgs

APQC

PMI - NPD SIG