— AGENDA —
Day One |
|
7:30 – 8:30 |
Registration & Continental Breakfast |
|
8:30 – 9:30 |
Introductions and Expectations.
The course will be tailored to the needs of attendees. |
|
9:00
– 10:00 |
Implementing Open Innovation
—
road warrior or road kill; it’s your
choice.
-
The
impact of Open Innovation on the firm. This is not your
father’s company
-
Leading
the organization into the world of Open Innovation by
changing the “cultural mindset”
-
How
single deals transform the nature of competition in an
industry
-
How
collaborative innovation can grow, or destroy, a firm
-
Lessons from the leaders
|
|
10:00-10:15 |
Cross Talk |
|
10:15-10:30 |
Refreshment Break |
|
10:30-11:30 |
Using the “Want, Find, Get, Manage” Model
to achieve collaborative growth
-
How managers
are using the “Want, Find, Get, Manage” Model to achieve
rapid results
-
Why the
strategic planning process is broken and what leading firms
are doing about it
-
Techniques
for identifying what you “Want”
-
Techniques
for “finding” an innovation pin in the world’s R&D haystack
- Using
the make/buy/partner decision to achieve growth without
bricks and mortar
|
|
11:30-12:15 |
Workshop 1
Determining what your firm “Wants” to access externally |
|
12:15-1:15 |
Lunch |
|
1:15-2:30 |
Summary of PRTM’s Open Innovation survey results
- Mark Deck, PRTM |
|
2:30-3:00 |
Using the “Want, Find, Get, Manage” Model to
achieve collaborative growth
(continued)
-
Gaining management buy-in
-
Transforming “not invented here”
into “proudly found elsewhere”
-
Special
problems of sourcing innovation from suppliers and
university relationships
|
|
3:00-3:30 |
Refreshment Break |
|
3:30-4:30 |
Workshop
2
“Finding” the external assets the firm “Wants”
-
Tools and techniques (including e-scouting)
|
|
4:30-5:00 |
Summary of first day |
|
5:00-6:00 |
Networking
Reception |
Day Two |
|
7:30 – 8:30 |
Continental Breakfast |
|
8:30 – 10:00 |
“Getting” external assets using the Alliance Framework
- Matt Sagal
-
Six steps for putting
together a high quality alliance ….rapidly
-
Allocating patent rights in
a collaborative innovation relationship
-
Financial models for
allocating risks and rewards
-
Engaging early stage
technology firms at the fuzzy front end of innovation
- First
contact issues and the importance of confidentiality
agreements during early discussions
|
|
10:00-10:30 |
Refreshment Break |
|
10:30-12:00 |
Workshop 3
Integrating external resources into your firm’s New Product
Development Process |
|
12:00-1:00 |
Lunch |
|
1:00-2:30 |
Implementing the “Want, Find, Get, Manage” Model in the Consumer
Health industry
Case example
Stan Lech, Vice President, Global Innovation R&D, GSK
Consumer Health |
|
2:30-3:00 |
Workshop 4
Becoming
YOUR industry’s ‘Partner of Choice’ |
|
3:00-3:30 |
Refreshment Break |
|
3:30-4:30 |
Tools for “Managing” Open Innovation relationships
-
Proven Tools, metrics and Open Innovation management
techniques
-
Managing inside your partner’s firm
-
Linking decision making structures
-
Resolving conflict
-
Dealing with cultural issues (both organizational and
national)
-
Building a communication infrastructure
|
|
4:30 |
Workshop
Adjourns |
Alliance
Framework is a registered service mark of Sagal and Associates, Inc.
“Want, Find, Get, Manage” Model is a service mark of Alliance
Management Group, Inc. |
