BACKGROUND —
Why this workshop is
important to you
Growing the corporation is the most
important item on the CEO’s agenda. Traditionally there are two ways
to grow the firm, increasing internal product development and/or
acquiring another company. Neither is adequate for today’s growth
needs.
This course offers a third option:
Transformational Growth (“t-growth”). Transformational Growth allows
firms to increase revenues by forming powerful relationships with
external firms. Procter & Gamble, Eli Lilly, and Roche bring
entirely new products to market by combining their resources with
complementary resources of partners. Boeing and Unilever form
relationships with venture capital companies to search for the “next
big thing.” IBM and Phillips generate billions of dollars by
licensing their patent portfolios to others, including competitors.
These firms have not abandoned internal product development or
mergers and acquisitions. They have added a third dimension of
growth and are reaping the rewards.
Implementing Open
Innovation is an art form, but one that can be approached through
the use of proven management tools. This course provides a practical
roadmap that helps managers grow the corporation using external
relationships and describes proven methodologies used by many
Fortune 500 companies. Most management courses are designed to help
managers think differently. This course is designed to help managers
act differently. It breaks through the 50,000-foot fluff of
buzzwords and takes you into the trenches. It provides specific
tools and techniques as well as real-world industry examples and
guided implementation exercises.
Gene Slowinski, Ph.D. leads the session.
His 25 years of consulting and research on Open Innovation enables
this session to dig deep into the causes of success and failure. His
new book, Reinventing Corporate Growth, chronicles the experiences
of leading firms. Special presentations by Stewart Witzeman,
Director of Technology Strategy at Eastman Chemical, and Mark Deck,
Director, PRTM, provide additional perspectives on Open Innovation
implementation.
This is more than
a course on product innovation. It is a means to expand your firm’s
boundaries, to view the entire business world as a single resource
base. The value of attending can be judged by the impact it will
have on two key measures: improving your firm’s market presence and
increasing the bottom line. |
