|
Self Test:
How strong is your
organization's
VOC Process?
Take this quick self-diagnostic to
identify and evaluate your team’s
strengths and weaknesses in using VOC.
Rate each question:
1 = always, 2 = sometimes, 3
= never
Scoring
chart appears below.
-
Do your marketing and engineering
people come to
agreement over requirements and specs quickly?
□
1-Always
□
2-Sometimes
□
3-Never
-
Do you know which customers are the
“right” ones to
interview?
□
1-Always
□
2-Sometimes
□
3-Never
-
Do you know how many customer
interviews are
necessary for an accurate reading of needs?
□
1-Always
□
2-Sometimes
□
3-Never
-
Are your VOC techniques getting at
customers’ unspoken
needs?
□
1-Always
□
2-Sometimes
□
3-Never
-
Do you vary your research methods to
fit the situation (i.e., interviews,
observation, virtual customer methods, etc.)?
□
1-Always
□
2-Sometimes
□
3-Never
-
Do you separate “must have” features
from “nice to have”
features for your products?
□
1-Always
□
2-Sometimes
□
3-Never
-
Do you know how and when to
integrate VOC data into
your development process?
□
1-Always
□
2-Sometimes
□
3-Never
-
Does senior management support your
VOC research and
decisions?
□
1-Always
□
2-Sometimes
□
3-Never
-
Do you interview non-customers, past
customers and
others besides your biggest and best customers?
□
1-Always
□
2-Sometimes
□
3-Never
-
Does your team clearly distinguish
between “needs” and
“solutions to needs”?
□
1-Always
□
2-Sometimes
□
3-Never
SCORING:
Give yourself 1 point for each “always,” 2 points for
each “sometimes” and 3 points for
each “never.” Add up your total. |
|
10-14: |
Excellent—your team is experienced and ready to use new,
sophisticated techniques to leapfrog competitors |
|
15-19: |
Good—your team has a basic understanding of VOC, but
there are clearly gaps in your process |
|
20-30: |
Your team needs help in VOC. With some training and
coaching, your company will see far better results! |
Whether your process is beginner or experienced, Taking VOC to
the Next Level is designed to do just that. The
conference includes a range of sessions,
from skill-building workshops to
advanced case
studies, with guidance from top VOC leaders to take your
process and skills to the next level.
Whether your score was 10 or 30, you will
come away with new insights guaranteed to boost your ultimate
score - your company’s bottom line. |
