Special Features

Wednesday, November 10 - 10:30am
Panel Discussion: If I Had Only Known “X” Before I Started VOC

MODERATOR: Gerry Katz, Applied Marketing Science

PANELISTS: Conference Faculty

Find out how our expert faculty members have dealt with bumps in the road—those little hurdles and unexpected roadblocks that crop up while engaging in VOC efforts. Hear how they avoided common pitfalls and learn what to do (or at least what not to do) in uncommon scenarios. Come prepared with your own questions for the panel on VOC topics ranging from customer data gathering to analyzing and interpreting your results and how
to gain cross-functional support.

Wednesday, November 10 - 7:00 –8:00am
Breakfast Roundtable:
Emerging VOC Tools

Join robust discussions on the benefits and shortcomings of the latest tools available to keep a pulse on what your customers really want.

Networking Opportunities

The program provides multiple opportunities for you to connect one-on-one with conference faculty and your colleagues from other firms. You’ll have no trouble gaining advice and answers
to your individual questions—you’ll come away with new approaches and tools that your entire cross-functional team can deploy.