Tuesday, September 24
Strategic Value of Intangibles
in Alliances and Acquisitions
Corporate
networking--partnerships, alliances and joint ventures--was a
hallmark of the 1990s' "new economy." Of late, however, since
the collapse of Nasdaq and in the wake of Enron, a cloud covers
corporate networking. It is clear now that the main purpose of
some partnerships/alliances was to manipulate financial
information to investors, while some other forms of corporate
networking turned out to be merely ineffective.
Baruch Lev’s presentation will identify corporate networking
forms that work and circumstances that create sustainable value.
The presentation will rely on solid empirical research, aimed at
drawing practical inferences and guidelines from the extensive
record of corporate networking. Find out what and when such
activities are successful and sustainable.
ABOUT BARUCH LEV
Frequently cited and published in publications such as the Wall
Street Journal, Business Week, Fortune and more, Baruch Lev is
the Philip Bardes Professor of Accounting and Finance at New
York University, Stern School of Business, the Director of the
Vincent C. Ross Institute for Accounting Research and the
Project for Research on Intangibles. Professor Lev's research
spans three books and about 75 research studies published in the
leading accounting, finance and economic journals. This research
concerns the optimal use of information in investment decisions;
business valuation issues; corporate governance; and recently
intangible investments (intellectual capital). In particular,
the measurement, valuation and reporting issues concerning
intangible investments. He lectures internationally and works
closely with such institutions as the Securities and Exchange
Commission, the Financial Accounting Standards Board, OECD, the
European Union, and the Brookings Institution.
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