Workshop A:
Monday, September 23 - 10:00am-12:00pm
Strategic
Management of IP - An Overview
 Instructor:
Howard Lieberman
BIO
Faculty, Cogswell Polytechnical College
& CEO, Asonda Corporation
Effective use of IP
can determine the competitive outcome of any technology
organization -- win, draw, or lose. A plurality of means to
assert intellectual property rights directly affect valuation
and licensing options, and it is inherently difficult to bring
together key technical and business professionals, who
necessarily have different priorities.
In this interactive framework-setting session,
you will learn:
- Techniques to evaluate and mediate opportunity costs,
confusion, and other reducible risks.
- A combination of Integrated Models, Best Practices and
Projected Business Ramifications.
- A four phase approach of Appraisal, Alignment,
Articulation & Application
- How to strategically manage intellectual property through
Motivation, Execution, Integration and Commercialization –
the four phases to be discussed in the Summit.
ABOUT HOWARD
LIEBERMAN
Currently CEO of Asonda Corporation, an IP management firm and a
professor of Engineering at Cogswell Polytechnical College,
Howard Lieberman has spent twenty-five years transforming
technical insights into businesses. He has founded five firms,
Asonda Corporation, Dorado Network Systems, ESCAtech Media Inc.,
Integrated Acoustics, and Interactive Visual Analysis Languages
and has more than a dozen inventions. Mr. Lieberman has managed
and led R&D efforts at companies such as Bose Corporation and
Apple Computer. He has held CEO and CTO positions as well as
consulting to major companies primarily within the computer and
consumer electronics industries.
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