T w o - D a y
M a s t e r C l a s s
Reaping the Full Power of
Kano Model for Product Innovation
October 4-5, 2006
Hotel Del Coronado
San Diego, CA |
An exclusive
two-day master class
with
Dr. Noriaki Kano,
the
world's foremost expert on identifying and developing
customer 'exciters'—the key to sustainable market leadership. |
By attending this
workshop you will learn:
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How to use Kano
Model to differentiate your
products and services from competitors’
-
 How
to unlock and tap into latent customer needs and priorities
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What customers will pay a premium
for – find out how to identify customer “exciters” early on in
the product definition phase
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How to use Kano Model as a
strategic weapon against disruptive technologies and global
competition
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Strategies
to implement and integrate Kano with other innovation
initiatives
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How companies including
Konica-Minolta, Komatsu, P&G, Honda,
Matsushita, General Motors, H-P, Plug Power, Nokia, Hill-Rom,
3M, Toyota, Juki, Tata Steel
and
Siam Cement have
successfully applied Kano Model
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Download Brochure |
 KanoModel.pdf
2.3meg |
Course Info |
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Register Now!
There are fewer
than 5 seats remaining
- sign up today to ensure your spot!
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We strongly encourage you to book your
hotel room for this event as early as possible to ensure
availability at the lowest room rate. Cutoff for the special
attendee rate at the Hotel Del Coronado expires on Sept. 11, 2006,
but will end early if the room block fills ahead of this deadline.
[Hotel Info]
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