DAY ONE |
|
7:00 – 8:00 |
Registration and Continental Breakfast |
|
8:00
– 8:10 |
Welcoming Remarks
Management Roundtable |
|
8:10 –
8:30 |
Seminar Introduction & Objectives,
Dr. Roger Vardan |
|
8:30-10:30 |
Introduction to Kano
Model & Applications,
Dr. Noriaki
Kano
- Quality evolution
- Understanding the elements
of Customer Satisfaction
- Objective
Performance (manufacturer’s view) vs. Subjective
Satisfaction (customer’s view)
- Kano Model Classifications:
what they mean & how to use them
- Case examples
|
|
10:30-10:45 |
Refreshment Break |
|
10:45-12:15 |
Implementing Kano Model in Your Organization,
Dr.
Roger Vardan
-
Implementation
Basics
-
Role of Market
Segmentation
-
Kano Model
Dynamics
-
Setting up
Work Teams; Selling to Senior Management
-
Helpful Hints
& Pitfalls to Avoid
|
|
12:15-1:30 |
Lunch |
|
1:30
–
4:00 |
Reaping the Full Value of
Attractive Quality Creation,
Dr. Noriaki
Kano
- Characteristics of Attractive Quality
- Unlocking the latent needs of the
customer
- Case Study: Konica Camera
- Case Study: Juki Industrial Machine
- Case Study: Siam Cement
- General guidelines for creating
Attractive Quality
|
|
4:00-4:15 |
Refreshment Break |
|
4:15–5:45 |
Facilitated Group Exercise,
Dr. Noriaki
Kano
&
Dr.
Roger Vardan |
|
5:45-6:00 |
Wrap Up of Day One Learnings,
Dr. Noriaki
Kano
&
Dr.
Roger Vardan
Re-cap what was learned and set the
stage for the next day which will focus on Advanced Kano
concepts such as Attractive Quality / Exciters Creation and
Product Strategy |
|
6:00-8:00 |
Networking Reception
& Dinner |
DAY
TWO |
|
7:30 - 8:00 |
Continental Breakfast |
|
8:00-9:00 |
CASE STUDY
Kano Model Applications:
Experience from the Automotive Industry
Harold Ross,
Technical Director &
Ramesh Gowda,
Senior IT Manager, General Motors
-
How to use Kano Model in defining new
vehicles
-
Developing New
Features for Automobiles
-
Dealing with Vehicle Features vs.
Functions
-
Setting
Vehicle Requirements
-
Differentiating between Vehicle Brands
|
|
9:00-10:00 |
CASE STUDY
Using Kano Model to Guide
the Development of a Fuel Cell-Based Power System,
Mark Sperry,
Chief Marketing Officer &
Troy Scriven,
Product Marketing Manager, Plug Power
-
Issues related
to developing completely new products and technologies
-
How we used
Kano Model in developing our GenSys®
Power System
-
Transforming
marketing requirements to engineering requirements
-
Balancing
customer needs with organizational capabilities
-
Communicating
customer priorities to the product teams
|
|
10:00-10:30 |
Refreshment Break |
|
10:30
– 11:45 |
Linking the Kano Model to Product Strategy,
Dr.
Roger Vardan
- Adoption Curve & Kano Model
- Finding Opportunities Across the Value
Chain
- Using Competitive Evaluations with the
Model
- Product Cadence & Option Packaging
- Product Strategy vs. Portfolio Strategy
|
|
11:45-1:00 |
Lunch |
|
1:00 –2:30 |
Kano Model Implementation
Roundtable,
Moderator:
Dr. Roger Vardan
Roundtable Presenters:
Dr. Noriaki
Kano;
Dr. Kyle Smith,
President & CEO, Reell Corporation;
Troy Scriven,
Product Marketing Manager, Plug Power and
Harold Ross,
Technical Director, General Motors
- How was your project received within your
company?
- How do you deal with
the situation when you have multiple customer bases?
- Doing the Kano survey in-person vs. phone
vs. on-line - what are your experiences?
- How do you compare the Kano approach to
other traditional approaches
- How do you capture organizational
learning within your company?
|
|
2:30-2:45 |
Refreshment Break |
|
2:45 –
3:30 |
Taking the Kano Model to the Next Level: Achieving Sustainable
Innovation,
Dr.
Roger Vardan
- Putting Sustainability in context
- Kano Model as a
framework for sustainability
- The role of scenario
planning
- Dynamics underlying the model and
sustainability
- Keeping Product & Service Innovation on a
sustainable path
|
|
3:30–4:00 |
Final Q&A,
Dr. Noriaki
Kano
&
Dr.
Roger Vardan |
|
4:00 |
Session Concludes |
