October 4-5, 2006
Hotel Del Coronado
San Diego, CA

Key Benefits

By participating you will learn:

• How to tap into unspoken customer needs and priorities

• How the Kano Method has been applied by successful Japanese companies such as Konica-Minolta, Komatsu, Honda and others. What Western firms can learn from these examples.

• How to identify the customer exciters that will command a premium price—at the earliest stage of product definition

• Advanced Kano concepts such as Attractive Quality/Exciters Creation and Product Strategy

• When and how to use Kano for product and service differentiation – how it compares with traditional approaches such as QFD, AHP, Conjoint, Brainstorming, etc.

• How to gain buy-in and consensus among senior management, marketing, and engineering

• How to implement and integrate Kano with other innovation initiatives

• How to tie the Kano Model to product planning and long-range strategy

• How to use Kano Model as a strategic weapon against disruptive technologies and global competition

• How to leverage product and service innovation opportunities across the value chain

Key Deliverables

• Implementation roadmap to apply Kano Model for sustainable innovation

• Rare opportunity to learn directly from Dr. Kano and receive individual coaching

• Exercises provide hands-on application experience

• Implementation case studies by industry practitioners provide real-world “how-to’s”

• Wrap-ups and full set of reference materials capture key learnings to share with others upon return to your organization

• Roundtable session offers practical implementation advice from leading practitioners

• Opportunity for follow-up Q&A with Dr. Kano and his associate, Dr. Vardan

• Form new relationships with peers and colleagues from other companies

Special Features

• Exceptional experience on all dimensions – learning, networking, service, venue

• Retreat fosters breakthrough thinking

• Reception and social dinner furthers idea-sharing and interaction with peers from other companies

• Participants attending with two (or more) others from their company receive discounted rates; total attendance is capped to ensure optimum interaction and individual attention