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Sixth Annual Metrics Conference

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Luncheon Breakout Session

SopheonKnowledge-Centric
New Product Development
Accelerating NPD Decision-Making

Charles "Chad" Weinstein, PhD
Director, Knowledge Management Services
Sopheon Corporation

Research indicates that nearly half of new product development (NPD) efforts fail. This presentation explores how a growing number of companies are beating these odds by deploying proven information management technologies and techniques and improved market, competitive and technology research in novel ways. These NPD organizations are becoming "knowledge-centric," demonstrating:

  • Improved ideation and innovation
  • Better-informed strategic decision-making, selecting winning projects, etc.
  • Coordinated and informed project teams
  • Collaborative work processes within and among project teams
  • Learning that is shared among projects and captured for future re-use.

This presentation will focus on an evolutionary process for developing these features, using examples from research and client engagements.

Supporting Organizations:
Sopheon   Sloan Management Review

   

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