Why Roadmaps?
Just as we use roadmaps to plan trips or
map our individual futures, companies develop roadmaps to help
determine possible destinations and routes as well as to decide when
and where to stop, partner, or go around construction.
Roadmaps and the roadmapping process
serve as excellent communication tools – an effective means to link
strategic operations, collaborative ventures, and business plans.
However, to achieve success - roadmaps must target the right
approach, involve the appropriate group intelligence, and provide a
specific level of detail. With shrinking product life cycles and
development times, roadmaps have become a valuable tool to help plot
an organizations’ future direction along side future market/customer
needs.
Offering practical tips and tools for
success, this workshop will introduce you to the fundamental
frameworks, tools, and success factors to develop product,
technology and strategic roadmaps.
Who Should Attend
This
workshop is designed for VPs, Managers and Directors of
R&D, Technology, Product Development as well as those who set
strategy for their company, agency, or industry.
The session is designed for
managers that are either in the process of developing an initial
roadmap(s) as well as for those who are interested in expanding
their current level of roadmap development. |
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