August 8-9, 2005 / Chicago

Key Benefits:

By participating in this workshop, you will learn how to:

• Select the right roadmap type(s) for your specific organization’s needs

• Develop product, technology and future roadmaps based on the “5 views of the future^TM”

• Align technological capability with product and business plans to drive innovation and profitability

• Assess the impact of non-obvious factors that could affect the success or failure of your roadmap

• Successfully integrate market pull, technology push and competitive threats into your roadmapping and planning activities

• Locate internal (and external) experts that can enhance the quality and adoption of your roadmap(s)

• Develop actionable roadmaps – strategies to access group intelligence and break down cultural barriers

• Reap the benefits of incorporating tools such as Force Field Analysis, Technology Forecasting and Morphological Analysis into your roadmapping development process

• Ensure that key process steps and success factors are included in the development process of every roadmap your organization creates

• Create a cohesive link between product/technology mapping and business strategy

• Develop a step-by-step process to develop, implement and successfully execute strategic roadmaps in your company

• Effectively use roadmaps to communicate future plans and strategies to customers, suppliers and development team members